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BHealthy For Life
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Virginia
Andrew
Jason
CEO
Virginia
Campbell
CFO
COO
Laura
C Suite
Chad
CTO
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Lead Librarian
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Regional Directors | Account Executives (Report to VP Sales)
Northeast
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Southeast
Mountain
Midwest
Pacific
Content Experts (Report to VP Clinical)
Children 0-8
Children 8-13
Addiction
Autism
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MH/ FH
Couples
Teens 14-18
LGBTQIA
Trauma
Grief/ Loss
Geriatrics
DV
SA/ Trafficking
Trending/ New
Content | Territory Librarians (Report to Lead Librarian)
Northeast
Southeast
Midwest
Southwest
Mountain
Pacific
6 Sales Territories | Account Executives
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Northeast: New England (CT, ME, MA, NH, RI, VT) and Mid-Atlantic (NY, NJ, PA) states, known for high population density and historical significance.
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Southeast: From Virginia south to Florida and west to Arkansas/Louisiana, including NC, SC, GA, AL, MS, TN, KY, and WV.
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Midwest: Great Lakes states (OH, MI, IN, IL, WI) and the upper Plains states (MN, IA, MO), characterized by manufacturing and agriculture.
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Southwest: Texas, Oklahoma, New Mexico, and Arizona, defined by dry climates and distinct cultural landscapes.
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Mountain: The Rocky Mountain states of MT, ID, WY, CO, UT, and NV, noted for vast landscapes and high altitude.
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Pacific: The west coast states of CA, OR, and WA, along with Alaska and Hawaii
Statistics
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Global AI in Mental Health Market size is expected to be worth around USD 14.89 Billion by 2033 from USD 0.92 Billion in 2023, growing at a CAGR of 32.1% during the forecast period from 2024 to 2033.
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Around 20% of the world’s children and adolescents have a mental health condition.
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Suicide is the leading cause of death among individuals aged 15-29 years.
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About 1 in 5 people have post-conflict mental health conditions.
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The global median of government health expenditure that goes to mental health is less than 2%.
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The two most common health conditions are depression and anxiety.
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The cost of the global economy is USD 1 trillion each year.
National Target Market
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Highest Ranked states for overall mental health care needs Texas, Alaska, Georgia, Louisiana, Alabama, Nevada, Indiana, Mississippi, Arkansas, Tennessee, and Illinois.
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Mental Health & Addiction Combo: Mississippi, Tennessee, and West Virginia face high demand for services.
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Substance Abuse (Opioids): The Southeastern U.S. has the highest prevalence of opioid addiction and lowest access to treatment.
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Addiction Rates: Washington D.C. has the highest rate of substance use disorders (about 23%), followed closely by high prevalence in states like Vermont.
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Mental Health Care Access: Texas consistently ranks as the worst state for mental health care due to high uninsured rates and low service access.
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Provider Shortages: Idaho, Montana, Nevada, Wyoming, and Utah have the most severe per-capita shortages of mental health professionals
Ohio Market
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Out of Ohio’s 88 counties, 75 are mental health shortage areas
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Ohio had a 353% surge in demand for behavioral health services from 2013 to 2019, but the behavioral health workforce expanded only by 174% during that same time period,
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There are 53 counties that do not have a child psychiatrist
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Ohio families looking for mental health services for children ages 6-11 report having a harder time than for older children
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There are workforce shortages among all levels of mental health care due to burnout
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The Clinical support shortage is statewide — just most severe in rural and Appalachian regions
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Rural counties have the greatest need: Appalachia, Northwest, Low population areas
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Urban areas have gaps: Cleveland, Columbus, Cincinnati
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Long wait times, High Demand, Inequities in low income areas
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Ohio Target Market: Shortage Cluster Maps
Counties Identified as most underserved
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Scioto County
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Adams County
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Lawrence County
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Gallia County
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Jackson County
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Vinton County
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Meigs County
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Pike County
Appalachia
Why these are highest need:
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Persistent poverty and high trauma exposure
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Very few (sometimes zero) psychiatrists
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Long travel distances for care
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Heavy overlap with opioid crisis regions
Best towns to target:
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Portsmouth → Regional hub (~17k people)
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Wheelersburg → Strong suburban cluster (~6.5k)
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Lucasville → Growing rural population center
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New Boston → Adjacent to Portsmouth, easy access
👉 Why these matter:
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These are the main population clusters in a largely rural county
Ohio Target Market: Shortage Cluster Maps
Rural Northwest & West-Central Ohio
Counties include:
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Paulding County
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Van Wert County
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Mercer County
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Williams County
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Defiance County
Key issues:
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Extremely low provider density
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Recruitment challenges (hard to attract clinicians)
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Limited inpatient or crisis facilities nearby
Ohio Target Market: Shortage Cluster Maps
High-need rural & small metro counties
Counties Include
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Ashtabula County
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Trumbull County (not a shortage county overall, but still strained locally)
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Columbiana County
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Jefferson County
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Clinton County
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Highland County
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Brown County
Key Issues:
Many of these counties are officially designated mental health shortage areas (HPSAs)
Ohio Target Market: Shortage Cluster Maps
Urban counties with hidden gaps
Central Ohio
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Franklin County (Columbus)
Key Issues
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Still officially has shortage designations (HPSA score ~19/25)
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Demand far exceeds supply
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Long waitlists, especially for:
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Medicaid patients
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Children & adolescents
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Ohio Target Market:Cluster Maps
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Southeast (Appalachia) = 🔴 most critical
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Northwest rural = 🔴 very high need
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Rural everywhere else = 🟠 high need
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Cities = 🟡 access bottlenecks, not total absence
Highest-Impact Locations for New Mental Health Services in Ohio
Target counties:
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Scioto
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Adams
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Lawrence
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Gallia
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Jackson
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Pike
Why these are #1:
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Severe provider shortages (some areas effectively have none)
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High rates of:
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Depression, substance use, trauma
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Limited transportation → people can’t reach care elsewhere
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Medicaid-heavy populations → strong reimbursement potential if structured correctly
Adams County Towns
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West Union (county seat)
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Peebles
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Seaman
👉 Strategy:
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One clinic here can cover entire county access gaps (very sparse region)
Lawrence County Towns
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West Union (county seat)
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Peebles
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Seaman
👉 Strategy:
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One clinic here can cover entire county access gaps (very sparse region)
Gallia County Towns
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Gallipolis (main hub)
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Bidwell
Jackson County Towns
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Jackson (central hub)
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Wellston (high-need area)
Pike County Towns
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Waverly (best single location)
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Piketon
Rural Northwest Ohio (High ROI, Less Competition)
Target counties:
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Paulding
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Van Wert
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Mercer
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Williams
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Defiance
Why this is a smart play:
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Very low provider competition
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Stable populations (less transient than urban areas)
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Patients often drive 30–60+ minutes for care
Paulding County Towns
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Paulding
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Antwerp
Van Wert County Towns
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Van Wert (strong anchor)
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Delphos
Mercer County Towns
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Celina (lake + population hub)
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Coldwater
Williams County Towns
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Bryan (primary hub)
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Montpelier
Defiance County Towns
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Defiance (regional anchor city)
“Edge-of-Metro” Growth Zones (Hidden Sweet Spot)
Target counties:
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Licking
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Fairfield
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Clermont
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Warren
Why these are powerful:
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Rapid population growth
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Demand rising faster than provider supply
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Residents often face long waitlists despite being near cities
Licking County Towns
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Newark (major hub)
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Pataskala (rapid growth)
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Granville (affluent + demand)
Fairfield County Towns
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Lancaster (anchor city)
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Pickerington (overflow from Columbus)
Clermont County Towns
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Batavia
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Amelia
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Milford
Warren County Towns
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Lebanon
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Middletown (north side)
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Springboro
Urban Underserved Neighborhoods (High Volume)
Target areas:
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Franklin (Columbus)
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Cuyahoga (Cleveland)
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Hamilton (Cincinnati)
Why these matter:
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Huge patient volume
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Long waitlists (especially Medicaid & youth)
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Transportation barriers even within the city
Franklin County Towns
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East Columbus
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South Columbus
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Whitehall
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Hilltop
Maximum impact (mission-driven) → Portsmouth, Ironton, Gallipolis
Fast patient volume → Newark, Lancaster, Columbus (underserved zones)
Low competition + stable growth → Van Wert, Celina, Defiance
The “sweet spot” most people miss
The best single-site plays right now in Ohio are:
👉 Portsmouth (Scioto County)
👉 Newark (Licking County)
👉 Van Wert (Van Wert County)
Rural Northwest Ohio (High ROI, Less Competition)